MAKE YOUR
NEWS MATTER
The right story, told to the right audience at the right moment, can shape public understanding, influence decisions, build support, and move your mission forward. I help organizations get media ready, communicate their message with clarity and confidence, and turn earned media opportunities into meaningful impact.
Learn to earn media that moves your mission forward.
Strategic storytelling starts with understanding the media.
Effective media relations is more than a good pitch or a polished spokesperson. It requires understanding what makes news, what journalists need, how newsrooms work, how to communicate under pressure, and how to connect your organization's priorities with the stories that matter to your audience. Making the news is one thing, making the news count for your mission is another.
With a decade of newsroom experience as a journalist and nearly 15 years leading communications and public relations for elected officials, state government agencies, and nonprofits, I bring an uncommon perspective to that work. I understand both sides of the media relationship, and how to use that understanding to help organizations advance their priorities.
Training built around your goals.
Every organization has a different story to tell, audiences to reach, and outcomes to achieve. Media training can cover the fundamentals of media relations or focus on the specific skills and strategies your team needs most.
How we can work together…
Media relations fundamentals
Understand how newsrooms work, what makes a story newsworthy, and how to build productive relationships with reporters.
Story pitching
Identify compelling story angles, connect your work to what matters to reporters and their audiences, and make a persuasive case for coverage.
Earned media strategy
Identify opportunities, align stories with organizational priorities, and build a strategic approach to earning coverage that advances your mission.
Sessions range from focused one-hour workshops to half-day intensives. Each is tailored to your goals, whether you're preparing a spokesperson, building your team's media skills, or developing a more effective earned media strategy.
Strategic message development
Clarify what you need to say and why, make complex issues accessible, and develop compelling messages that resonate with your audience and advance your goals.
Interview prep and high-stakes communications
Prepare for tough questions, communicate with confidence, and stay on message—even during contentious interviews, public scrutiny, or sensitive situations.
Why Work with Emilie?Experience on both sides of the story.
I've spent a decade in journalism and nearly 15 years leading communications and public relations for elected officials, state government agencies, and nonprofits. From reporting on politics and public policy to directing executive-level communications and earning media coverage that moves the needle, I've worked on both sides of the media relationship.
I help organizations turn complex issues and important work into compelling stories that build influence, shape outcomes, and advance their missions. My approach combines newsroom insight, strategic communications, and practical experience to help clients communicate with purpose—and make their news matter.
Let's make your news matter.
Whether you need to prepare a spokesperson, sharpen your messaging, help your team build media confidence, pitch a compelling story, or build a strategy for earning meaningful coverage, we can build a session around your goals.